THE VISIONARY BEHIND HEIDI POCKET
MEET BERNADETTE
Bernadette grew up with her father and her two siblings in the tiny town of Córdoba, in Veracruz, Mexico.
At 16, Bernadette and her family moved to the United States. She quickly learned the basics of the English language but often found gaps in her understanding of the colloquialisms and slang used by her peers. Unfazed,
Bernadette entered high school and found herself captivated by the experience. She forged ahead with a positive attitude, determined as always.
Bernadette's journey is a testament to resilience and innovation. Growing up with her father, she navigated the complexities of womanhood, particularly in feminine hygiene, with determination and grace. This unique upbringing instilled in her a deep understanding of women's challenges during their menstrual cycle, especially regarding discretion and dignity.
Bernadette embarked on a mission to create a product that would empower women by bringing elegance and confidence to their lives. Her resolve never wavered despite numerous challenges and setbacks. Today, as she launches Heidi Pocket, Bernadette is not just introducing a product but is also championing a movement towards empowerment and elegance in feminine hygiene.
HEIDI POCKET
THE STORY OF
Heidi Pocket was born from a moment of unexpected revelation. During a party at her home, Bernadette encountered a situation that many women quietly face: a used feminine product inadequately concealed in a bathroom trash can. This incident sparked a realization in Bernadette – the need for a discreet and dignified way to dispose of feminine hygiene products.
Determined to find a solution, Bernadette began designing Heidi Pocket. She envisioned a product that was not only functional, but elegant – a reflection of the grace and strength inherent in every woman.
Her creation, Heidi Pocket, is a discreet and classy feminine hygiene disposal solution designed for all the elegant ladies of the world who seek confidence in their most vulnerable moments.
Bernadette's personal experiences profoundly influenced her design, particularly those from her youth. Raised by her father, she understood the added challenges of managing menstrual hygiene without a maternal guide. From the awkwardness of purchasing products to the embarrassment of disposal, Bernadette's experiences drove her innovation.
Heidi Pocket is more than just a product; it's Bernadette's answer to a long-overlooked problem. It's her way of telling every woman they can handle their menstrual cycle confidently and elegantly. As Heidi Pocket enters the market, it stands as a symbol of empowerment – a testament to Bernadette's vision of transforming a moment of vulnerability into an experience of empowerment, confidence and grace.
We combine privacy + pretty packaging to empower women to handle their periods perfectly, effectively instilling confidence throughout the entire cycle.